What is Craft Beer?
A question I found myself asking @bermans this weekend.
The answer – it’s beer from microbreweries. Real Ales most of the time (although some lagers as well).
To me it feels like a re-brand of real ale. But not a bad one. Craft beer pubs are popping up all over the place and they are populated by young professionals in the 20’s and 30’s, not stereotypical old fat men with beards drinking from a pewter tanker.
I won’t be harsh on the stereotypical real-ale drinker for they exist and they are a lovely bunch (as you will find should you visit the Great British Beer Festival at Earls Court). However what this re-brand and new waves of small breweries is doing is getting more and more people into real ale. That can’t be a bad thing!
Having been to a local microbrewery The Kernel Brewery, hidden in Maltby Street Market, these places are popular and serving real ales with real flavour. Suddenly it is no longer an ‘old persons’ drink or confined to the pub where the piano stops upon entry. The absence of fizz is not preventing these real ales from becoming big successes either.
In my mind we should embrace the craft beer revolution and support our beer brewing heritage! Perhaps this is the way to save the Great British pub – to hell with big brand beers and say hello to your local brewery!
The answer – it’s beer from microbreweries. Real Ales most of the time (although some lagers as well).
To me it feels like a re-brand of real ale. But not a bad one. Craft beer pubs are popping up all over the place and they are populated by young professionals in the 20’s and 30’s, not stereotypical old fat men with beards drinking from a pewter tanker.
I won’t be harsh on the stereotypical real-ale drinker for they exist and they are a lovely bunch (as you will find should you visit the Great British Beer Festival at Earls Court). However what this re-brand and new waves of small breweries is doing is getting more and more people into real ale. That can’t be a bad thing!
Having been to a local microbrewery The Kernel Brewery, hidden in Maltby Street Market, these places are popular and serving real ales with real flavour. Suddenly it is no longer an ‘old persons’ drink or confined to the pub where the piano stops upon entry. The absence of fizz is not preventing these real ales from becoming big successes either.
In my mind we should embrace the craft beer revolution and support our beer brewing heritage! Perhaps this is the way to save the Great British pub – to hell with big brand beers and say hello to your local brewery!
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